How to get much better results with Google AdWords
Google's AdWords system is a great way
to get more website visitors. However, Google is also a business that
needs to make money. That's why most people pay much more for their
AdWords ads than they have to.
Open an AdWords account today. Your money might be gone tomorrow.
Many people who start with Google AdWords are surprised how fast Google takes their money and how little results they get.
Google's AdWords program is very popular and the competition is fierce. It has become difficult to find affordable keywords and it has become even more difficult to write ads that return a positive ROI (return on investment) if you don't plan your ads correctly.
Google AdWords offers many good ways to get targeted visitors at a good price. Unfortunately, Google AdWords also offers many ways to waste money very fast.
Plan your ads, save money and get much better results
If you take the time to optimize your AdWords campaigns, you can dramatically lower your monthly AdWords bill while increasing your revenue at the same time.
Interesting AdWords statistics
- Hundreds of thousands of businesses advertise on Google AdWords but
80% of Google's US revenue comes from about 1.5% of the advertisers
(large companies such as Amazon, eBay, BizRate, etc., source: SEMrush).
- The overall industry average click fraud rate in Q2 was 12.7%.
That's down from 13.8% for Q1 2009 and from the 16.2% rate reported for
Q2 2008. (source: ClickForensics) Click fraud is a type of Internet crime
that occurs in pay per click online advertising when a person, automated
script or computer program imitates a legitimate user of a web browser
clicking on an ad, for the purpose of generating a charge per click
without having actual interest in the target of the ad's link.
- The paid clicks in Q2/2009 were up 15 percent year-over-year, but down 2 percent from the first quarter. (source: Google Q2/2009 earnings summary)
Did you know that, after investing thousands, sometimes hundred of thousands of dollars developing a Web site, businesses often discover that the site is nowhere to be found on the Internet? Failing to take your Web site's search engine visibility into consideration when making site development decisions is an untimely and very expensive mistake.
How do you get the real internet users who are online right now, actively looking for a specific product or service like yours?
Over the past seven years, our SEO programs have put more companies on the real track to success by placing their rankings on all major search engines such as Google, Yahoo, MSN and all the others.
Resources
- Google Search Optimization Guidelines
- MSN Search Optimization Guidelines
- Yahoo Search Optimization Guidelines
- Wikipedia: Search Engine Optimization
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